has shared his thoughts regarding the meager box office opening for his LGBTQ romantic comedy “Bros,” writing that “straight people, especially in certain parts of the country, just didn’t show up.”
“Last night I snuck in and sat in the back of a sold out theater playing ‘Bros’ in LA. The audience howled with laughter start to finish, burst into applause at the end and some were wiping away tears as they walked out,” Eichner wrote. “It was truly magical. Really. I am VERY proud of this movie.” “That’s just the world we live in, unfortunately,” Eichner continued. “Even with glowing reviews, great Rotten Tomatoes scores, an A CinemaScore, etc., straight people, especially in certain parts of the country, just didn’t show up for Bros. And that’s disappointing but it is what it is.”
I. Didn't. Laugh. Once. 🤷🏾♂️
And it bombed,never saw that coming.
I WONT WATCH IT FOR FREE! and this guy wants us to pay him to see 2 guys in love 😂🤣 what a troll
I saw this movie being marketed in the news. Sounded funny. As woke as the world is, I don’t think average audiences are ready for this.
I really want to see it. I’m just not willing to spend $30 on a tickets, $7 for parking, $25 on food, and $40 on a baby sitter to see it.
Maybe people just don’t like him 🤷🏾♂️
I’m straight- I went. I loved it.
He’s not leading man material
I never heard of this until now. I'm not a Billy Eichner fan outside a few Parks an Rec moments. This probably would have been a better streaming film (I still wouldn't have watched it but lower the expectations).
I’m not gonna spend $ on a romcom that will be streaming in a month. This has nothing 2 do w/ straight/gay showing up & everything to do w/ not reading the room on movies that should be streaming vs theatrical. Top gun - theater. Rom-com - streaming. Unless it’s big name actors.
Who is he again?
So, the Left now wants to force people to go to 'approved' entertainment?
I didn’t see the full scope of marketing, but what I did see was a miss. The Bachelorette men tell all segment for example—is that the audience they were targeting? Was all the in-person promotion that awkward? It felt like there wasn’t creative energy. I want to see it though!
Now they will for sure
Cry me a river.
Straight people watch sports and don’t even know who Billy Eichner is
If BillyEichner was performing in my driveway, I wouldn't even open my blinds to watch. Yet, he wants to blame heteros for not showing up? Try the stunt casting of POC. Try the lead actor (ie, HIM). Try the marketing. NO ONE showed up to this movie, gay OR straight. BYE!
For me it was a hurricane. Sorry:)
Well the marketing push for this was quite low compared to other Judd Apatow movie and they kinda released a Valentine's day movie on Halloween season. Also I thought the same sex demographic was big enough to make this movie a success. Should have released on Netflix instead.
Not even gay people wanted to see your movie.
How about he shame the LGBT community for not showing up among 7% of 350+ million of the USA? Now it’s the straights fault? They’d MOCK cis folk had this movie did Crazy Rich Asians numbers. White gay men have more power then most minorities. Blaming cis-boogeyman is weak.
bro first of all who tf is billy Eichner? there is a Reason why top actors are paid fo These movies cause it Sells Tickets
Stop trying to exist
I went, pretty funny
Quite a winner to insinuate the poor showing is due to straight people between the coasts not showing up to a film they've never heard of, from a person they've never heard of, and have no interest in seeing. Like there was some organized 'let's not go see this movie' protest.
And apparently they gays either, is not fair to blamed on others, o didn't see ANY promotion for this movie, like anything, I found out about this movie last Sunday because of a YouTuber that makes box office videos. Love Simon did better.
I can’t wait to see it!
Never heard of this dude.
You made a movie targeted at gay people, and blamed straight people for it flopping? The levels of idiocy radiating off of this statement are absolutely astounding. And the funniest part is I 100% could have told you this would happen 2 weeks ago lmao
I'm sure the movie is fine, Eichner and Jim Rash are hilarious, but rom-com is already a niche genre, and to make a gay rom-com and be surprised when it fails is pretty ridiculous
did he blame putin yet
When’s the last time anyone has seen a romcom in the theaters. Esp with two unknowns. Should’ve went straight to Netflix or Hulu and saw better numbers. Didn’t even know apatow produced it until now
Bruh: I binged Dahmer 🌈 last weekend.
Ummm no cause it’s weird and you gay people express your shit way too much and it’s so unnecessary. Lol
What an incredibly bad take. Movies fail for so many reasons. Especially the last few years. Especially non tentpole, especially non blockbuster. Blaming this on any one or any one thing is ridiculously foolish.
C’mon… Who in their right mind thought this pile of shit would make a buck?
A romantic comedy movie comes out with no famous actors disappoints in a time where original comedy is a harder sell. The replies to this tweet: It must be because it has gay people in it. My pearl clutching at people different from me, is actually how the real world thinks.
No one else wanted to hear him every second of dialogue!! Let the other actors speak!!! It was a billy on the street that was WAY too long!!!
Bro got mad because his target audience didn’t show up for his movie and now he is blaming straight people for not watching his film. 🤪🤣
What a shitty excuse. 60% of the box office is NY and California.
Trailer for the movie: “the time for straight people is over” Movie flops. “Why didn’t the straight people come see it?!?”
Stop making movies nobody wants to see
Billy stop. No one wanted to see tall white gays with zero percent body fat talk about how hard it is to find a partner.
Well… I’m guessing that lots of straight people who go to the movies, especially during inflationary/pandemic times, want the classic ROI when paying hard earned dollars to see a film…tits!! titssell everyonelovestits ahardtruth tits!! 😎
Bigotry at its finest. We have to continue our efforts of diversity, equity and inclusion in every aspect of society. President Biden has to update guidance to mandate LGBTQ education starting in kindergarten and preschool by 2027. Hate grows in the shadows.
no one cares about this gay shit, flopped for reason
Woke is coming to their limit....
Get woke, go broke.
gee, hes got a wide range of excuses for why his shitty movie did so shitty
Why is Billy acting like Bros is Citizen Kane lol?! It’s a romcom and Billy Eichner is not a movie star. I don’t mean that disparagingly but he was never going to sell a mainstream theater release.
Gay here and I didn't show up either 👋👋
Also, a hurricane
Of the ones who showed up, how does he know whos straight and who's not I'm not straight and I have no interest in watching this movie. His character sounded annoying AF in the ads
Well, it's wasn't advertised AT ALL. The first time I heard about it was on the reddit box office thread saying it bombed.
OR i am only now just hearing about it......
gay people didn't either 🤣
No, gays didn’t show up either because the movie was full of stereotypical tropes.
Honestly, I don't pay theater prices for comedies. If I pay for the movie theater experience, the film must call for a movie theater experience.
Or maybe people didn't find your trailer entertaining like I did.
I saw this preview I’m theaters and immediately thought “two white gay men…this is the representation we get 🙄”
I love you Billy. I love your tik toks. As for paying $17 for a movie, can I just go to whatever movie I want?
what part of two cis gay yt men is groundbreaking? It’s tired and old and its marketing did nothing other than highlight the two leads’ privilege. Fire Island was way better.
Who?
Goofy reaction 🤪
Eichner's entire brand for the past decade has been 'be the most annoying human you've ever met' and he's wondering why no one showed up?
6% of the audience who went to see it was Black. This movie had such a hyper-focus that not even gay people felt like it was for them.
And now that the gay people who went warned us about it, most gays won’t go either
🤮
The target audience would much rather stream this at home.
I find small doses of Billy Eichner annoying so why would I willingly sit through a 90+ minute film of mainly Billy Eichner? 🙄
It’s the second highest rom-com box office in 2022.
Yeah no shitttt, it's for gay men and their hags
Lol
OrvilleLloyd Good he’s annoying
You should blame every liberal in the United States! Or blame every major liberal City for not supporting you!!! Or maybe it's just a crappy storyline. Or maybe all three.
He said this while millions literally tuned in for the Interview with the Vampire series premiere 😂
The marketing was off. Just promote it like the rom com it is and don't shove that it's gay down anyone's throat (no pun intended)
Apparently the gays didn’t either
Neither did the gays.
neither did the gays
As a gay NYC resident it seems unrealistic and unfunny. I’ll spend my $15 on a great bagel and cc w/lox and have a better return on my money.
It’s also October so people watch horror movies now
Should’ve let them, at least then you could’ve blamed that for underperforming. As it stands they kept playing the trailer and the movie still flopped lmao.
Um... I mean... yeah.
Billy. Word of mouth is going to push your film over the top. We are a powerful force, remember that. I wrote a gay rom-com a few years ago. It was sweet and wish it got picked up. As an older guy, I'd like to see a gender switch based upon the Chilean movie Gloria
They all went to see Smile, because nobody outside NY, LA and San Fran wanted to see a gay romcom.
He pulled an Elizabeth Banks by saying “straight people I challenge you do go see bros.” Meanwhile a friend I know, who is straight and loves Billy as an actor, told me it was mid, so I saw Smile instead and I’m gay btw and movie did interest me but now idk, don’t like alienation
SILLY BILLY NEVER SHOULD'VE ALLOWED STUDIO FAT CATS TO HAVE HIM TAKE ON THE BOX OFFICE FREIGHT TRAIN THAT IS PARAMOUNT'S SMILE!!!!!
Bomb
I think homophobia a part of the story for film under performing. I like Luke McFarlane he is Canadian and yes he's handsome. Billy Eichner wasn't right choice for the male lead. Billy Eichner personality is polarizing. I also think marketing needed to be better.
Well it wasn’t a movie made for them so why would they?
William, you made a bad movie.
It looks genuinely funny, but in the Netflix and Covid era who goes to movies anymore?
AbandonedLizard When can people stop blaming either the demographic that it's targeted at or other demographics(Regardless of sexual orientation), for them not seeing a movie that they're not interested in
no shi nigga
Why would straights want to see a movie about stereotyping gays, that even the gays don’t want to see
This guy is annoying. I wouldn't watch anything with him in it.
Is there a problem when straight people do not show up?
I’m gay &didn’t show up either. There’s no reason to pay $12 per ticket to see ANY movie that I can rent for $3 in 2-3 months. Hollywood needs to understand how lower& middle class families don’t pander to millionaires everytime they put out a new product. I will see Bros at home
Gay people didn't show up either lmao maybe make better movies
a movie about 2 gay white men
Yes, whenever a minority fails it’s always due to racism, homophobia etc, and not because they lack talent.
Maybe. A rom-com where one person acts like a jock to get the affections of a jock. Seems played out. And I like Billy
Watch Fire Island on Hulu
Uh yeah… no matter how much leftist like to virtue signal, no straight people want to watch men blowing each other. Why do you think the modern family guys rarely even kiss.
This is the kind of movie you stream not go to the theater for.
I had zero interest in this movie (as a gay person). The trailer was a snoozefest.
Maybe if he'd made a film about actual gay men and avoided all the ideological divisiveness, instead of the 'queer' propaganda he did make, people -- including gay men -- would've gone to see it.
It also just …. Wasn’t that great
It was so funny, happy the movie was made!
I'm gay and I didn't want to see such a stereotype bukakke
It seemed self indulgent. Eichner is def not a romcom leading man. I’m gay but I’m not going to watch anything just because I’m told to. Make a better product.
Neither did gays
'neurotic podcast host' 'Tinder dates' 'detached lawyer' 'both men' 'vulnerable sides' 'undeniable attraction' Hmmm...I wonder why people didn't watch it? 🤔
MoviesThatMaher *makes a gay rom-com knowing majority of the world is straight and knowing that other countries wouldn’t show it* “Omg straight people suck, it’s their fault* My man, some people aren’t into gay stuff and it’s not for them. The movie is for a specific audience that isn’t everyone
MoviesThatMaher I got one maybe don’t release it in October when u know that everyone is looking forward to the horror films 🤷🏽♂️🤷🏽♂️
Why would they? The trailer looked terrible.
I would see it just that it costs me $120 to watch a film at the nearest theater which is an two hour drive
No personal accountability. I’m sure it has nothing to do with him chastising gay conservatives and conservatives in general… and (gasp) the movie might have just sucked with gay stereotype characters with vapid personalities 🤷♂️
I’m gay, and had no interest in this film, or Billy Eichner. This should have been a limited theatrical release, with a focus on streaming. Also, the marketing sucked.🥹
Maybe it's the closeted gays who struggled to come out and show up
But they weren’t your target…nevermind.
Yes. I’ve missed several films I want to see, including this one. Don’t feel comfortable in a theater.
Romantic comedies (gay or straight) aren’t exactly lighting up the box office… seems really stupid to blame straight people for this 😂
It looked like it was written by Bruce Vilanch. Not exactly tempting for anyone straight or under 65.
As a gay person I can say we just didn’t gaf
Don’t blame straight people when it was your target audience that didn’t show up.
True. My theater was full and 90% gay couples.
graciesswifts we should’ve seen it😞as the straights we needed to show up
I call tomfoolery. Ain't that many people straight
harvey milk over here
Did the gays?
I loved it! Hilarious and rather touching 🙏🏻
I wasn’t aware he was counting on me. Unless my date suggests it, I’m not particularly interested
Exactly! We don’t wanna see it 💯
Hey I can’t see it til Tuesday. We’re coming!
I wouldnt willingly see a regular romcom in theater. So this wasn't touching my radar. Im sure most straight men feel that way. Im sure a good portion of gay men probably feel that way too. Add in that straight women can't really relate to the protagonist. Recipe for no interest
Never heard of the film - he sounds like Elizabeth Banks blaming men not buying tickets, for the failure of her crap Charlie's Angels film
why would they? you made a movie for 10% of the population
Can we finally admit Billy Eichners shtick got really old and annoying really fast?
I have a feeling it will do much better once it begins streaming and that’s when I, a straight woman will watch, in fact, I can’t wait to watch! I just don’t go to theaters anymore, period.
No. I’m a fäg and even I don’t want to see a movie about a bunch of annoying gays in NYC.
I wait for streaming, like most people anymore.
Sorry it didn’t go as hoped. Maybe it’ll be one of those sleeper hit / cult classic films. When it hits a streaming service - if it’s as funny as it sounded on ConanOBrien’s podcast- maybe it’ll take off. I’m planning on watching it…
Yup that’s what happened 😂 can’t wait to see it on Peacock in 3 weeks 😂
Saw the trailer it looks obnoxious no way in hell anyone was going to show up
ive never heard of this in my life
If my business goes bad, its because of anti latino bias, for sure!!!
No, it's a comedy, that the studio didn't market right. Also, comedies aren't box office anymore. They are streaming movies.
Maybe it has to do with advertising/publicity. I never heard of this movie (southern California).
Maybe it’s just a shit movie.
Man I don’t think anyone showed up
You got to get it hard bro.
Did you see the numbers? Gay people didn’t show up either
Maybe make a movie for straight people then?
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