to share findings on medication compliance in people with heart conditions. The video used text animations, video clips and still images. My dad, who is not a scientist, served as a sounding board: his comments emphasized that making research findings accessible to the public is harder than it looks. “The scenes are shifting too quickly,” he said. “One has to be a speed reader to read through everything before the next scene starts.
Since its launch, our channel has accrued nearly 27,000 impressions , 200 hours of watch time and 4,600 views of our videos. Sharing video teasers on Twitter with links to the full videos on YouTube generated another 28,400 impressions. To put those numbers into perspective, all my research papers together have received about as many reads in ten years as the number of impressions that our channel received in two months.
As research funders place greater emphasis on public engagement to ensure that public money is well spent, videos provide a good way to get the message across. After all, what good is research that isn’t shared and understood?For many readers, the biggest hurdle to communicating research using animations is psychological: you think you cannot draw, so you don’t incorporate drawing in your work. But if you can manage a stick figure, you can draw. We are limited only by our creativity.
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Broaden your scientific audience with video animationAcademic writing can go only so far. Use video and animations in plain language to explain why your research matters, says Alvina Lai.
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