"I want my friends to find products in my hair-care line that they like, no matter what hair type they have."Author:Andrea JordanPublish date:Jun 26, 2018The hair-care industry can feel oversaturated and overwhelming, at least if you've ever spent a few minutes debating shampoo formulas in the aisle of a Sephora.
My grandmother used to make natural products on her farm. As I was growing up, my mom and I used to make a lot of our own products in the kitchen using natural ingredients that we would source from our local health-food store. It was something that was very much a part of my childhood and family life. In 2010, I lost my mom suddenly, and it opened up my eyes to the fact that life can be short and I really wasn't doing what I loved.
Fast forward six months after the trade show, I received an email from Sephora that they were ready to start focusing on hair care and wanted to bring in Briogeo. It was so different from other hair-care brands they offered at the time. I was actually the first hair-care brand they scouted since Drybar, so we were really different being that we were clean and focused on a diverse hair-care offering. Two weeks after the email from Sephora, I gave my notice at Goldman Sachs.
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