NEW YORK — Hedda Kleinfeld Schachter, a bridal industry pioneer and Holocaust survivor who decided over a half century ago that brides deserved better than cookie-cutter dresses, has died in Manhattan. She was 99.
Women’s... NEW YORK — Hedda Kleinfeld Schachter, a bridal industry pioneer and Holocaust survivor who decided over a half century ago that brides deserved better than cookie-cutter dresses, has died in Manhattan. She was 99. Women’s Wear Daily published quotes from a 1985 interview when she said: “You are creating a heroine on a stage. The bride is on display, she has to be put together beautifully, and we have to edit and guide the customer, and be able to picture her under the chandelier or in a church.”
By the 1990s, it was selling thousands of dresses a year after Schachter worked to transform the industry by encouraging designers with other specializations to put their creativity to work on wedding dresses and by searching the world for new trends and designs.
Source: News Formal (newsformal.com)
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