Brewers at AB InBev need to rethink its strategy

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Competition in emerging beer markets used to be as weak as Bud Light. Now the competitive intensity is stronger than Delirium

connoisseurs mock Budweiser’s usurped title of “King of Beers”. No one, however, quibbles that Bud’s purveyor, Anheuser-Busch InBev , reigns over global brewing. The all-conquering firm now sells almost three Olympic-sized swimming pools of beer an hour—more than its three nearest rivals combined. Yet even as profits have frothed, weariness has descended upon the head that wears the crown.

The successful two-pronged strategy of serial acquisitions and cost-cutting appears to be nearing its limits, however. Having consolidated the fragmented beer industry—four of the ten biggest brewers in 1990 are part of its empire—no large rivals remain to be taken over without goading competition authorities.

No wonder Mr Brito says reducing debt is his priority. More specifically, analysts reckon, he wants to make it more manageable by boosting profits. Now that Kraft Heinz’s woes make some investors take a leery view of’s fat margins, lest they too are down to indiscriminate cost-slashing, the focus has turned to increasing earnings by growing revenues from beer.

 

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This is not a bad thing!

Turning inwards rather than socializing...

Brewers need to think a strategy of substituting hops with cannabis.

This is one of the reasons I can't find a gardener .. too many people wasting time in gym and spaced out on cannabis

Oh God .. the gym and cannabis are the cause of many problems in the world today

Looking good in instagram more important than having a real conversation in a coffee shop or a bar. 👎👎👎

Why not combine all 3 with gym, pub and cannabis? The magical trio of health and happiness.

Less time in pub is good, gym is good, cannabis is bad.

Just here to say don’t forget leg day!

The strategy is to wait for them to become older, fatter, bitter drinkers. Please feel free to tank the price so can buy cheaper, and have a nicer retirement. peoplearelazy

😂😂

After smoking you need to burn all those carbs you consumed, gym is a necessity x)

they go to the gym and then they smoke pot.. healthy choices..

Gym was good but smoking cannabis is too bad.

Fact

jajajajajajajajajajajaj

Pubs are for puberts. That's a new word right there.

Easy protein alcohol with CBD in it 👍🏻 thank me later x

'four of the ten biggest brewers in 1990 are part of its empire' How is this not viewed as monopolistic?

They could try breaking up ... or making better beer

Have they tried making better beer?

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