Breakout Hits Bring Russian Toon Biz Global Boost

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When Russian toon house Wizart Animation began enlisting collaborators for its upcoming series “Snow Queen: Keepers of Wonders,” a small-screen spinoff of the blockbuster animated film franchise, i…

, Russia’s oldest animation studio, agrees. “We see huge interest from foreign companies, who acknowledge the enormous creative potential of our animation industry and the power of its rich traditions,” she says. “The Russian animation industry is growing fast. On average the market annually grows by 20%. I think with major investors on board the process will speed up.”

Such partnerships go beyond the bottom line. “We’re not looking for money only,” says Smetankin. “We’re looking for co-producing partners…who know what the market wants, what the distribution chains are worldwide. We’re looking for partners to bring onboard story editors with the appropriate vision for the foreign market. We want to bring onboard a different type of expertise.”

Riki Group will be premiering new episodes of “Tina & Tony” and the hit series “BabyRiki,” which has racked up more than 3 billion views on Chinese streaming platforms, and will debut the pre-school series “Panda and Krash” , a co-production with China’s CCTV Animation.

 

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