. New Oriental was once China’s largest and best-known English tutoring company, but it was almost destroyed by a crackdown last year on private tutoring for school-aged children. Oriental Selection mostly sells agricultural produce, though is branching out into books. Its hosts are some of the erstwhile teachers and their schtick is to describe everything on offer, from the cuts of beef in a 12-pack of steaks to the different shrimp varieties, in detailed English.It has become a sensation.
Reviving involuntarily retired English tutors, though, is likely to be just the start of ByteDance’s foray into their online territory.
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