As an independently minded, single founder that had already successfully built another lifestyle business, I thought I was going to bootstrap Wildnote into a second lifestyle business. Even though it is pretty obvious that paper-based data management is inefficient and ineffective, it turns out that environmental consultants are just late adopters of technology.
So, we were able to bootstrap Wildnote to an alpha test state but, when a market is young like this, it requires extensive resources to educate the public and innovate the product for adoption. So just like the industry has to grow into the possibilities, I had to grow into the possibilities too and open up to getting investment capital to make this thing happen.
A big part of that growth happened during our three-month accelerator with Heritage Group, powered by Techstars. What a great program: we learned so much, filled some gaps in our business plan, and graduated with the bonus of securing our Seed Round funding with Entrada Ventures andYea, missionary selling is tough.
These types of projects are also where our vision of creating a digital standard that works all the way through, from the field data collection to the various regulatory agencies, which has the potential to transform the process in profoundly beneficial ways. The ability to access and share data can help break through costly bottlenecks and delays and also reduce duplication of efforts across agencies.
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