and bodies. This has in many ways shaped how Black women present themselves to the world and the relationships they have with their hair.
M.H.: Some of my most vivid beauty memories were of my time in West Africa and being at my family’s house with my aunt sitting me down and whipping out her makeup bag, drawing really thick eyebrows, and putting on bright-blue eye shadow. We’d go to the markets to get our hair braided or put on fake eyelashes. A lot of trends that I used to see back then became trends in the Western market years and years later.
Firstly, the industry hasn’t always seen the importance of providing the right products and really great brand experience to Black women, which has meant that there hasn’t been a lot of resources or funding in the space to create the same type of brand that you see in other categories.
heimaeva bread_beauty 👏👏👏
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