Bratz Rise Again, Thanks to Fashion Collaborations and TikTok

Their comeback arrives as Y2K trends continue their resurgence, dominating fashion and culture.

Bratz has always veered off the mainstream path, and helped to pave the way for more diversity in toys. When the majority of dolls were blonde, light-skinned and blue-eyed, Bratz’s first line of dolls had different skin tones, hair colors and eye shapes. The dolls were well-known for their disproportionately large heads and full lips.

“One of the core tenets of the brand is that these dolls are a pack. Originally, it was called the Bratz Pack, and they’re friends,” Larian said. “What we told these retailers was, ‘No, they come in a case pack of all dolls. You have to buy all or you’re not getting any.’”For the dolls’ 20th anniversary in 2021, Bratz launched the “20 Yearz Special Edition” of their original four dolls, through popular retailers such as Walmart, Target and Amazon.

For Larian, her involvement in Bratz was one of several points of inspiration that led her to start her own fashion label, Cult Gaia, in 2012. The brand initially became well-known for its signature Ark Bag, which was popular on Instagram, before it grew into the popular resortwear line we know today.“I always knew before Bratz that I would do fashion. My mom was a fashion designer, but I think I learned about product and brand building almost by osmosis, by just being so exposed,” she said.

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Forgotten Runes Wizard’s Cult launches 'create-to-earn' metaverse demoMetaverse game developer and publisher Bisonic launched the first playable demo of its Forgotten Runiverse on Monday. Paying community members to create content that players get value from. That’s can redefine how games are made.
Source: TheBlock__ - 🏆 464. / 53 Read more »

'Real Genius': Cult Classic Sci-Fi Comedy Gets 4K Ultra HD Blu-ray Release DateVal Kilmer-led sci-fi comedy classic 'Real Genius' is getting a 4K Ultra HD Blu-ray re-release. Here's when you can bring the movie home: Awesome!😁💙🎉 About darn time I re-watched that recently. It's an OK movie, but nothing that special.
Source: Collider - 🏆 1. / 98 Read more »

Fashion partnerships can boost cultural relevancy: IMG execBrand partnerships and collaborations have the power to extend the reach of fashion events and activations.
Source: LuxuryDaily - 🏆 325. / 59 Read more »

Lizzo’s New Hot Pink Hair Demands Your AttentionShe showed it off while dancing on TikTok, naturally.
Source: NylonMag - 🏆 697. / 51 Read more »

Lil Nas X Has A New Platinum Blonde Twist Out For SummerHe's been showing off his summer fun look on TikTok and Instagram.
Source: NylonMag - 🏆 697. / 51 Read more »

TikTok and Oracle teamed up after all, but concerns about data privacy remainTikTok will now route US users’ data through Oracle’s servers. No irony was lost in the writing of this headline. Ya think🤣🤮 What is Oracle ?
Source: verge - 🏆 94. / 67 Read more »