It’s the guiding ethos behind the cult classic Gen-Z clothing brand Brandy Melville, known for its Americana aesthetics and stylized social media presence beloved by pre-teen girls across the country. But in the new, Oscar winning director Eva Orner explores a behind-the-scenes look at the company culture and dozens of allegations of racism, anti-feminism, fatphobia, and abhorrent fast fashion business and production practices.
But according to the documentary, behind the scenes was a company culture that prioritized thinness and whiteness over anything else, often at the emotional expense of its workers. Several former employees spoke out, describing that they were required to take daily photos of their outfits, which were then sent to Stephan Marsan over text.
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