The same issues were also faced by brands and companies, whose consumers were struck with unknowns that affected their priorities, habits, and behavior. An upsetting of the patterns of daily life left brands in the lurch, wondering how to reconcile staying open, protecting their employees, and supporting their consumers.
Warner and Graves sought out to understand the lessons learned by companies this year that worked to connect brand purpose with clear actions to address and affect the compounding critical issues facing our world in 2020. The authors spoke to decision makers in key roles at a number of major brands, focusing the bulk of the report on three companies: KitchenAid, Lyft, and REI.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.