Brands are freaking out about regulators and tech players clamping down on targeting. Here's how L'Oréal has found a way around that.

In March 2018, it acquired ModiFace, a company that builds custom augmented reality applications for makeup brands. ModiFace applications such as Virtual Makeover and Hair Color let users try different makeup and hairstyles in real time.

Personalization is another way L'Oréal has gathered consumer data. Through a tech incubator, L'Oréal has created"Le Teint Particulier" for Lancôme, which creates foundation matched to people's skin tone, and"," a wearable device that measures UV exposure. The company says it now has more than 1.3 billion first-party data points.

"Every piece of data is meaningless if there is no consent, and if there's no value exchange," she said."When you take a skincare diagnostic test on my platform, for example, I get to know a lot about you in terms of your concerns and signs of aging, which is very valuable information not only for me but also for you. Having these services lets me get to know you and put the right products in front of you versus targeting you with products that mean nothing to you.

Source: News Formal (newsformal.com)

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

New Handbag Brands to Get on Your Radar Before All Your Friends Discover ThemYou Deserve a New Handbag From One of These Edgy Up-and-Coming Brands
Source: marieclaire - 🏆 102. / 63 Read more »

10 Steph Shep-Approved Swim Brands You'll Want to Try This SummerI like this brand because they use recycled materials for their swim and packaging
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »

Net-a-Porter Will Now Tell You Which Brands Are SustainableNet-a-Porter is making an effort to be more transparent with its new “NET Sustain platform”
Source: TheCut - 🏆 720. / 51 Read more »

Net-a-Porter Launches Net Sustain to Highlight Sustainable Luxury BrandsNet-a-Porter officially launched Net Sustain, a one-stop shop for shoppers to find ethical luxury brands to buy from.
Source: marieclaire - 🏆 102. / 63 Read more »

How a '90s nostalgia trend powered the comeback of two century-old sports brandsThe fashion industry is currently swept up in a storm of nostalgia. Riding on this throwback wave, Italian heritage brand Fila and American sweatshirt producer Champion are enjoying another lease of life. I have a ChampionUSA hoodie that is 14 years old, and I still love it.
Source: CNBC - 🏆 12. / 72 Read more »

Net-a-Porter Launches New Sustainable Brand VerticalNet-a-Porter officially launched Net Sustain, a one-stop shop for shoppers to find ethical luxury brands to buy from.
Source: ELLE Magazine (US) - 🏆 472. / 51 Read more »