BP Pulse's workforce is shrinking, and it's shifting its focus from 12 international markets, to just four. Despite that, it says that its EV charging ambitions are unchanged, but is now being more efficient. The division will shift focus away from fleet and home charging towards fast charging hubs.
In addition, BP Pulse will work to develop its business in only the markets in which it expects the fastest EV growth. These include Britain, China, Germany, and the United States, though Australia, France, and New Zealand have been identified as potential growth countries. BP Pulse has also stepped back from several big bets it made when BP's energy transition strategy was announced in 2020 under former CEO, Bernard Looney.
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