FILE - Merit badges and a rainbow-colored neckerchief slider are affixed on a Boy Scout uniform outside the headquarters of Amazon in Seattle. The U.S. organization, which now welcomes girls into the program and allows them to work toward the coveted Eagle Scout rank, announced Tuesday, May 7, 2024, that it will change its name to Scouting America as it focuses on inclusion.
The change was announced Tuesday at the Boy Scout's national meeting in Florida but won't take effect until February 2025.The new name puts a focus on inclusivity. Krone told The Associated Press that they wanted a name going forward that made clear that all children and teens are “very, very welcome.”
Krone said that although the name is changing, the core of the organization is staying the same. “Our mission remains unchanged: we are committed to teaching young people” to be prepared for life, he said in a written statement.Before it was announced in 2017 that girls would be allowed throughout the ranks, the Boy Scouts announced that they would
“It’s a one-time chance to tell a new story,” said Aaker, who also is a professor emeritus at the University of California-Berkeley Haas business school.
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