Box Office: Greta Gerwig’s ‘Little Women’ Tops $100M

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Just days before the 92nd Academy Awards, Greta Gerwig’s Little Women has crossed $100 million in North America:

. Despite online handwringing implying that men were scared to see the movie or unwilling to see the movie, the picture is somehow still a leggy hit. Men made up 35% of the film’s opening weekend and 31% of the second-weekend audience.Little Women

never needed male moviegoers to save its butt. Look, it’s wonderful when movies not aimed at white guys “crossover” and end up playing well with white dudes. However, likeIn terms of more movies of its ilk getting made at the mid-budget studio level, it’s far more important thatearn four times its budget in theatrical grosses than that it wins an Oscar .

 

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