The Big Picture Fabel Entertainment, the production company renowned for their work on the hit series Bosch, has teamed up with No Fat Ego to bring a new scripted drama series into the limelight, chronicling the riveting and multifaceted history of the Adidas family. Announced on May 21, 2024, this partnership looks set to explore the complex dynamics within the Adidas dynasty, marking the 75th anniversary of a brand that revolutionized sportswear from a small German village to a global empire.
"The Adidas saga has all the elements we crave in a series—emotion, conflict, ambition, and memorable characters," stated Henrik Bastin, CEO of Fabel Entertainment. "Partnering with Niels Juul and No Fat Ego ensures that this tale will be told with the creative integrity it deserves." "This series will showcase the iconic moments that have defined Adidas, including their landmark presence at the Olympics," Nordstrom added. Adidas CEO Bjorn Gulden expressed gratitude for the attention to the brand's legacy, noting the access given to historical archives and in-house historians to ensure the series' accuracy and depth.
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