A year after COVID-19 forced many Americans to abandon their typical Halloween plans, data suggests that people are doubling down on Halloween 2021 with their wallets.
“Americans plan to spend more than ever to make this Halloween a memorable one,” said NRF President and CEO Matthew Shay in a statement. The 2,075 American adults who answered the survey said they will end up spending an average of $92 on Halloween costumes this year compared with just $62 last year; a 49% jump.Big spikes in year-over-year spending were also apparent in home decor and candy, where Americans said they will increase their spending by an average of 21% and 10%, respectively.
The CDC has released tips on how to trick-or-treat and manage the Halloween holiday safely this year amid the pandemic. Those tips include avoiding direct contact with others, staying outdoors and wearing a mask.There is also some evidence that 2021 candy sales are not only higher than they were last year, but that they have surpassed pre-pandemic levels. According to the National Confectioners Association, sales of chocolate and candy are expected to be 60% higher than they were in 2019.
And everyone was 'worried' about consumer spending from last report, come'on people we arent even past the holidays, buying will be big this holiday, just wait until this quarter is over...
Spending $ as quick as their home prices increased.
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