Photo: Courtesy of Conde Nast There’s unreleased “Gourmet Makes” footage sitting somewhere on a hard drive, or maybe in the cloud, at Bon Appétit. Chef Claire Saffitz, the host of the internet cult favorite where she reverse-engineers recipes for junk foods like Sour Patch Kids and Sno Balls, tells me it was almost finished when the team had to abandon their work in the BA offices on March 11 and decamp to their respective homes because of the coronavirus.
BA has, according to Duckor, about six to eight weeks of content pre-filmed at any given time, but the team was concerned those videos could feel tonally out of sync with the current global climate. “Knowing that so many people all over the country are home and finding themselves in a similar situation as Brad, Claire, Molly, Sohla, and everybody in the test kitchen, not creating content that feels reflective of that felt like it would be a huge disservice to our fans,” Duckor explains.
Looking ahead, the strategy is to make videos that meet people where they’re at right now. “We felt like people wanted to see as much of the test-kitchen crew as possible, as quickly as possible,” Duckor says. “We don’t need to build new series and new formats right away in this environment, we can rely on something that people are used to seeing and that translates really nicely to the home.”
Molly Baz’s home kitchen. Photo: Courtesy of Conde Nast Baz is shooting footage for three videos. In one, she’s explaining her favorite culinary tool du jour, a pair of kitchen shears, for Test Kitchen Talks. She’s set up her tripod and phone facing the kitchen island where she’s snipping dill and green beans in midair. Before filming each take, she texts a photo of the shot to Dewey, who offers adjustment instructions via Zoom, telling her which way to tilt the camera for a straighter frame.
Source: Tech Daily Report (techdailyreport.net)
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