Bobbi Cowan, Member of PR Dynasty Family Who Helped Break Top Arena Rock Bands, Dies at 78

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Bobbi Cowan, a veteran publicist who worked with some of the biggest names in music, died Thursday. She was 78. “Her bands were like a who’s who of the era,” says Cameron Crowe, whom Co…

“Her bands were like a who’s who of the era,” says, whom Cowan took under her wing when he was a teen rock journalist in San Diego. “Jethro Tull. The Rolling Stones. Jackson Five. Deep Purple. Looking Glass. Cheech and Chong. T. Rex. Humble Pie. Pink Floyd. Emerson Lake and Palmer. Yes. Diana Ross. Gram Parsons. Commander Cody and the Lost Planet Airmen. Wally Amos’ Cookies were even a client — and many more.

Testimonials have begun to accumulate on Facebook as word of her passing has gotten around. “She had a smile that could light up a room, and a laugh that was like a warm embrace,” wrote Toby Mamis, Alice Cooper’s manager. “She was a fantastic publicist and a great person,” said longtime Grammys producer Ken Ehrlich. Entertainment journalist Todd Gold called Cowan “the human version of a delightful song you’re always happy to hear.

Pete Senoff, a friend who maintains a website devoted to people who worked in the music industry in the 1970s, has put up a page dedicated to photos of Cowan with her friends from the business over the years, which can be foundCowan was part of a family public relations dynasty. Her father was Stanley Cowan, who began his career in the 1930s as a songwriter and composer before founding a publicity firm, Stanley Cowan & Associates.

Venturing out under her own shingle with an office in Culver City, she took on Linda Lovelace as her first client. “We had problems immediately, as she wanted me to tell the press with a straight face that she never did ‘Deep Throat,’ that it was some other person. Very short-lived, that project. I was not heartbroken,” Cowan wrote.

 

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