To start, she brainstormed a small collection of beauty ‘must-haves’ and approached labs that were already making clean formulas so both visions could be understood, no matter how many product revisions she sent back.
Particularly ‘hero product’ The Face Pencil, dubbed 'the everything stick', which can be used as both a concealer and foundation—color-correcting redness, dark spots, discoloration and more with a skin-like finish. “It can be used literally anywhere: on the cheeks, eyes, lips, neck, legs and body, or even to pat down hair flyaways. I love every shade but Tawny is definitely the favorite for my skin tone— it gives me the perfect post-vacation look.”As both US and international demand grew, Brown decided she’d expand the business’ scope to the UK.
“I’ve always been obsessed with the UK so it was truly a dream to launch there. I’m excited to see which products are the most loved and grow the range accordingly.”
good
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