Bob Iger Makes His Disney Exit as a Titan of Transformation

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Bob Iger on his former boss and longtime mentor Tom Murphy: “One of the things he taught me was take chances with people. Don’t overemphasize experience — overemphasize talent... He took chances on me a number of times. That was a huge lesson.”

Looking back on it, I think I was a little bit too idealistic. I think I was just really naive and maybe a bit presumptuous about my abilities, but more than that just presumptuous about my chances. And I’m just over it.The publisher that published the first book [Random House] is ready to go, but I’ve not signed on the dotted line yet, so I haven’t made any official announcements. I haven’t started writing the book. I wrote a proposal that I sent to the publisher.

It’s that simple. We’ve seen it countless times. If we pause for a moment and think back on all the companies that failed to be innovative, everybody always uses Xerox or Kodak, companies like that. If you were to look at all the most valuable brands in the world in the decade since Disney was founded in 1923, there are only two companies left that are still considered among the top global brands — Disney and Cola-Cola.

 

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