BMW tries to turn a corner—and loses its boss

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Harald Krüger, BMW's boss, has said that he will stand down with less than a year of his five-year term remaining

IN THE GRAND finale of #NEXTgen, an event held last month at BMW’s headquarters in Munich to show off the German carmaker’s vision for the future of mobility, Harald Krüger, its boss, unveiled the Vision dc Roadster. The staid 53-year-old mounted the futuristic, angular motorbike as if he were ready to ride off into the sunset. Shortly afterwards he was on his way. On July 5th Mr Krüger said that he would stand down with less than a year of his five-year term remaining.

It would be unfair to pin all the blame on the outgoing boss. All carmakers must contend with slowing sales in China, trade tiffs and costly investments required to cope with tighter emissions rules and other upheavals, such as electric vehicles , self-driving cars and mobility services like carsharing. Daimler, the maker of Mercedes and BMW’s arch-rival, has also seen its margins shrink and last month issued its third profit warning in a year.

Source: Car News Wire (carnewswire.net)

 

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Give me an electric pickup with a 10,000 towing capacity, and range of 400 miles while towing.

... And our president is still looking for crude oil in the North 😃😃😃😃

Do I smell “Tesla Killers”? 🤔😉

It’s funny how BMW’s EV product timeline starts where Tesla’s stops (Model Y 2020, Roadster 2020, Semi 2021, Pickup Truck 2021). By 2023 Tesla will have some amazing cars in the market which they haven’t even announced yet.

It will never happen.

By 2023. Tesla will have build a base consumer demand taking up around 30 to 50% business from bmw by that time.

BMW copy my concept

tesla_truth the first casualty is BMW’s CEO for being slow to take electric cars seriously

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