BMW i Vision Dee concept teases Neue Klasse's digital tech

was shown in 2021 as a representation of the circular economy, another core tenet of the Neue Klasse platform.

The Dee in the latest concept's name stands for “Digital Emotional Experience,” something the driver may experience through what BMW describes as intelligent, almost human capabilities from the digital systems being developed for the Neue Klasse platform. Specific features could be as simple as a personalized welcome message whenever the driver enters the car, to something more complex like the headlights and grille using intelligent lighting to produce facial expressions.

The dashboard of the i Vision Dee concept is noticeably bare to let the driver to focus on the digital experience and the driving experience. A slide controller in the center of the dash allows the driver to select how much content they want visible in the HUD. There are five levels, ranging from basic driving-related information all the way up to full augmented-reality projection and even the display of virtual worlds.

BMW plans to release more information on the Neue Klasse platform during the course of 2023. The first Neue Klasse-based vehicle will be

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