Blue Bell releases newest ice cream flavor, Gooey Butter Cake 🍨😋

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Created from decadent Cake Batter Ice Cream, swirled with creamy cheese, and studded with rich, gooey butter cake pieces, this new flavor promises a culinary experience reminiscent of St. Louis’s iconic dessert.

Blue Bell’s latest flavor sensation isn’t just a delight for St. Louis natives— it’s a treat for all lucky enough to savor!

Launching on Monday alongside Blue Bell’s debut in St. Louis, Gooey Butter Cake Ice Cream is set to tantalize taste buds across the region. “Our new Gooey Butter Cake Ice Cream is as delicious as the cake made famous in St. Louis,” said Carl Breed, vice president, sales and marketing for Blue Bell. “Our ice cream is a great introduction if you have not tasted a gooey butter cake. There are delicious pieces of cake in each bite. And our Cake Batter Ice Cream combined with a cream cheese swirl is, as they say, the icing on the cake.”

Available for a limited time in both half-gallon and pint sizes, Gooey Butter Cake Ice Cream may become a fan favorite.Moriah Ballard joined the KPRC 2 digital team in the fall of 2021. Prior to becoming a digital content producer in Southeast Texas and a Houstonian, Moriah was an award-winning radio host in her hometown of Lorain, Ohio, and previously worked as a producer/content creator in Cleveland. Her faith, family, and community are her top passions.

 

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