Bloomingdale’s Joins Smaller-Store Trend With Bloomie’s Launch

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Bloomingdale’s is planning to open its first smaller-store concept, as department stores experiment with smaller locations as many of their traditional stores have been crushed by competition from online shopping

experimenting with smaller locations

Now Bloomingdale’s, a unit of Macy’s, is getting into the act. At the end of August, the company is planning to open its first smaller-store concept, named Bloomie’s.

 

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