Bloomberg Media is launching new climate change brand, Bloomberg Green - Business Insider

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Bloomberg claims its huge newsroom and data resources make its initiative more significant than what other news outlets are doing. Bloomberg Green went live January 21 and will span a website, a twice-yearly magazine, an email newsletter, a podcast, a broadcast presence, and events, starting with a January 22 one at the World Economic Forum in Davos.

"It's a strong investment editorially," said Julia Beizer, chief product officer at Bloomberg Media Group.Media interest in covering climate change has been on the rise, but Bloomberg execs claim they are giving climate change a sustained focus that's unmatched by any other newsroom. It's significant that an outlet like Bloomberg, with its legitimacy in the business community, is expanding climate change coverage, said Kyle Pope, editor and publisher of Columbia Journalism Review, and a founder of Covering Climate Now, an effort to get more media covering the subject.

With Carl Pope, he wrote "Climate of Hope," a book about dealing with climate change. His philanthropic arm, Bloomberg Philanthropies, in June launched a $500 million campaign called Beyond Carbon to take on climate change.

I thought Bloomberg insider was going to refrain from talking about Bloomberg's presidential campaign Booo.

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