The Blair Witch Project has never been a cut-and-dry Hollywood project. This scrappy $35,000 mockumentary wasn’t meant to be a blockbuster, but it went on to become one of the most profitable independent films ever made. Now, due to the creative marketing and filmmaking savvy of co-directors Daniel Myrick and Eduardo Sánchez and their team, Hollywood is legally obligated to attempt a Blair Witch sequel every decade.
He writes that Artisan Entertainment, the film’s original distributor, “claimed to have released the most profitable independent film ever , while internally they told us that they were actually losing money from marketing expenses… so WE might wind up owing THEM .” Leonard also claims each actor made $300,000 and “never saw another dime.” Within a year of the film’s release, “Mike was back to moving furniture.
Ben Rock Films Entertainment Culture The Blair Witch Project Cinema Of The United States Joshua Leonard Daniel Myrick Lionsgate Films Eduardo Mike Monello Donahue Burkittsville Maryland Josh C. Williams The A.V. Club
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