Black pastors see popular Easter services as an opportunity to rebuild in-person worship attendance

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As Black Protestants prepare for Easter this year, they hope to welcome more people to church than since the COVID-19 pandemic began four years ago.

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This Easter is also an opportunity for Black churches to welcome more visitors to their pews and try to begin reversing attendance trends. More than a dozen Black clergy said their churches are still feeling the pandemic’s impact on already-waning attendance, even as they have rolled out robust online options to reach new people.

Easter is typically a homecoming of sorts for Black Protestants, who traditionally wear new outfits accented with pastels and elaborateBut some of the vibrancy and pageantry of Black church culture was extinguished with the inability to gather, said KB Dennis Meade, an assistant professor of religious studies at Northwestern University who is curating a digital archive of how Black religious traditions adapted during the pandemic.

“Easter is the Super Bowl of Christianity,” she said. “When we realized that 37% of our people did not live in Memphis, we were challenged to figure out how we serve them now that we’re back in the building.”

 

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