Workers prepare orders for customers at the Amazon Fulfillment Center in Tracy, California, November 29, 2015.
That’s just behind the $7.9 billion haul of last year’s Cyber Monday, which holds the one-day record for online sales, according to Adobe Analytics. Adobe measures sales at 80 of the top 100 US online retailers. Shoppers have been looking for “Frozen 2” toys in particular. Other top purchases included sports video games and Apple laptops.Traffic at stores fell 2.1 percent on Black Friday from a year ago, according to preliminary figures from RetailNext.
Online and in-store shopping aren’t always completely separate, though. Many people buy things online, only to head to the store to pick them up. This holiday shopping season may be the most harried in years because it’s the shortest since 2013. Much is riding on the success of the holiday season’s sales.
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