Black Friday 2022: Here's what you should know before next week's big shopping event

Black Friday has transformed from a one-day event into sales spanning two months. Target, Walmart and Amazon started sales in early October.

People are also reading… Shop more to save moreAs we enter the holiday season, “there's about to be an onslaught of promotion fatigue,” says Mark Bergen, the James D. Watkins Chair in Marketing at the University of Minnesota. The stream of sales can feel overwhelming. “I think fatigue and exhaustion could lead to mistakes, and overspending could be a very natural mistake,” he says.

Take shortcuts to set yourself up for success. Jane Boyd Thomas, a professor of marketing at Winthrop University in South Carolina, suggests setting Google alerts on items to notify you of price drops. Browser extensions like Honey also offer to “watch” a product and alert you when it drops below a certain price.

A good deal might be good enoughBlack Friday is about scoring the best deal, but in an extended shopping season also beset by inflation, settling for good enough might work. Personal Finance 7 Tips for Shopping Smart on Black Friday and Cyber Monday There’s still going to be plenty of Black Friday shopping and Cyber Monday tech deals to consider, and retailers are optimistic about holiday sales overall. To that end, we’re offering some guidance for smart shopping on both days and throughout the busy retail season. Have at it.

4 Ways To Spot If That Black Friday Deal Is Actually A Deal Not only is inflation making everything more expensive, but e-commerce has completely reshaped the shopping experience. Many of the gold standards for deal hunting don’t apply anymore, so here’s what you need to remember. Movies spotlight A movie fans gift guide that goes beyond the cinema For the film buff in your life, there are plenty of gift options that go beyond a ticket to the movies.

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