workout anthems, it feels like I have composed the soundtrack to my own superhero movie! I also wantedfeel, without losing the melodies and counterpoints of classical music.” says the piece’s composer, Jonas ValfridssonTo test out the new tune, Björn Borg moved their team workout to a symphony hall so they could get their sweat on. “We want to inspire and encourage people to exercise.
We know how good it feels, but by talking about the positive benefits in relation to our brain, we now know it’s not just about a feeling – it’s science.” says Emma Bengtsson, Brand Communications Manager at Björn Borg.
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