Billy Eichner Enlists Paul Rudd to Help Bring Back 'Billy on the Street' -- and Scream at People to Go See 'Bros'

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.billyeichner revived 'Billy on the Street' for the first time in three years and enlisted the help of Paul Rudd to do whatever it takes to convince people to go see his new rom-com, Bros.

, Eichner spoke about some of the meta elements of the movie, particularly a scene featured in the trailer that touches on the idea of making a gay movie that straight men would feel comfortable watching.

“We’re getting so much queer content, and all great and it’s a sign of progress,” he said. “But we’ve spent a lot of our time as queer people telling stories about ourselves while being concerned that we’re palatable to straight audiences. For me, and a lot of my friends, when we watch some of those shows, although there are gay characters, we don’t recognize those people. They’re a two-dimensional sitcom character, wearing cutesy little outfits, and it’s all done with this satirical veil.

 

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