Bike shops boomed early in the pandemic. It’s been a bumpy ride for most ever since

Helmets are displayed at University Bicycles in Boulder, Colo., Tuesday, April 30, 2024. Bike stores quickly sold out of their stock early in the pandemic and had trouble restocking because of supply chain issues. Now, inventory is back, but demand has waned. .

In 2023, bike sales totaled $4.1 million, up 23% from 2019, but down 24% from 2020, according to Circana. The path out of the pandemic has been uneven -- national retailers, such as REI and Scheels, are stabilizing faster than independent bike stores, said Matt Tucker, director of client development for Circana’s sports equipment business.

“They’ve got the money to absorb the fact that bike stores, you know, are not a super profitable thing, and in the process, they’ve also been able to cut us out of it,” McDonell said. In Boulder, Colorado, Douglas Emerson’s bike shop, University Bicycles, is faring better, boosted by its location in one of the most popular places to ride bikes in the country. He’s had the shop for 39 years and employs 30 staffers.

Emerson says the shop reached a “saturation point” – everyone who wanted a bike bought one. Now, he’s selling those customers accessories like clothing, helmets and locks. His shop has returned to its 2019 sales numbers. “The timing is good,” he said. “I can get a bike now because they’re less expensive and my bikes are getting old.”

Source: News Formal (newsformal.com)

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