Biggest Latin Music Festival Producers Talk ‘The Art of the Festival’ at Billboard Latin Music Week

Daniel Merino, Chris Den Uijl, John Frias and Bruno Del Granado speak onstage at Billboard Latin Music Week held at Faena Forum on October 2, 2023 in Miami Beach, Florida.music continues to gain prominence worldwide, Latin music festivals have also been boosted globally in recent years.

Rosarito, Mexico’s own Baja Beach Fest began five years ago as the only exclusively reggaetón festival in the world. Den Uijl explained how the West Coast had no essential event in the Latin music space at the time. “The West Coast has 40 million people living in California, and 17 million are Mexicans,” he says. He also mentions how he expanded with Sueños in Chicago, while also programming moreConversely, with L.A.

“After so long, artists want to perform at Primavera Sound. It’s something that artists are looking for, it gives them cache, it gives them prestige, and we love it,” says Garza Garcia. Primavera Sound, which was founded in 2001 and is now based in different major cities of Spain, has drawn some of the biggest acts from both the American mainstream and Latin realm.

Source: Entertainment Trends (entertainmenttrends.net)

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