Big Tech goes on AI charm offensive in Europe as regulators circle

At the Viva Tech conference in Paris on Wednesday, Amazon Chief Technology Officer Werner Vogels and Google Senior Vice President for Technology and Society James Manyika spoke about the great potential AI is unlocking for economies and communities.

At the Viva Tech conference in Paris on Wednesday, Amazon Chief Technology Officer Werner Vogels and Google Senior Vice President for Technology and Society James Manyika spoke about the great potential AI is unlocking for economies and communities.Meanwhile, European Commissioner Thierry Breton, a major architect of rules around Big Tech, is set to speak later in the week.

Manyika also called out innovations the company announced at its recent Google I/O event in Mountain View, California, including new "watermarking" technology for identifying text that's been generated by AI, as well as images and audio which it's launched previously. Manyika also stressed that a lot of the innovation that Google has been bringing to the table has been sourced from engineers at its French hub, stressing it's committed to sourcing much of its innovation from within the European Union.

"I worry sometimes when all our narratives are just focused on the risks," Manyika said. "Those are very important, but we should also be thinking about, why are we building this technology?""All of the developers in the room are thinking about, how do we improve society, how do we build businesses, how do we do imaginative, innovative things that solve some of the world's problems.

Specifically, with the advent of AI, opponents of Big Tech are concerned of the growing threats of new advanced generative AI systems undermining jobs, exploiting copyrighted material for training data, and producing misinformation and harmful content.Microsoft and Amazon signed commitments

Source: News Formal (newsformal.com)

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