, promises to promote advocacy, community service, and heightened visibility for the plus-size community through activism and increased allyship.
Jeff Brown, President of Big Fig, says, “We are proud to introduce #SeeAllOfMe, which will reinforce our corporate mission, vision, and values to provide a safe and nurturing space for bodies of all shapes and sizes. The goal of #SeeAllOfMe is to demonstrate that an individual is more than just a body type and that we need to recognize and celebrate all facets of what makes someone who they are.”
The company has also formed an advisory panel of plus-size advocates called the Big Fig Collective. Advisory panelists are asked to provide guidance to the company and to amplify the plus-size experience. One panelist, Miranda Schultz, points out, “Representation matters, and while progress has been made in plus-size fashion, there is still a lot of work to do across other industries.
The #SeeAllOfMe initiative marks the company’s fifth year in business. Big Fig launched in 2016 with the goal of creating the first mattress built specifically to meet the needs of the plus-size sleeper.
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