10:41 AM PDT, June 29, 2021is a game of risk and reward -- and that's the theme producers are going for when season 23 kicks off on July 7.
"It is an illusion, it is the casino meets beach club vibe so think Monte Carlo meets the beach or Vegas, and it also plays into the theme as well," she teased of the new cycle, which will have the tagline,"Go big or go home.""It is going to play into the twists and turns of the season, but it is like a boutique hotel with all of your friends hanging out for the summer.
Upping the stakes this season are the decisions the houseguests will be forced to make and the dilemmas they'll be faced with throughout the summer-long competition, which may make or break strategic alliances and friendships inside the house. As for the live season 23 premiere, which will again be 90 minutes long and introduce viewers to the houseguests, Grodner and Meehan teased an intriguing offer that may complicate any plans the houseguests may have had going into the summer.
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