Biden’s Campaign Has a New, Populist Theme. Will It Work?

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There are good reasons for Biden's shift to a Scranton vs. Park Avenue theme against Trump, writes jonathanchait

Changing things up. Photo: Drew Angerer/Getty Images Joe Biden began his campaign by framing it as a mission to salvage “the soul of America,” and to save it from the racism and indecency of Donald Trump. Over the last two days, he has revealed a new theme — Park Avenue versus Scranton — focused on economic populism.

“I spent a lot of my life with guys like Donald Trump looking down on me—looking down on the people who make a living with their hands, people who take care of our kids, clean our streets,” he said. Biden has even used this frame of Trump-the-imperious-snob to work in material that he might have previously used as evidence of norm-shattering. Biden quoted reports of Trump calling military volunteers “suckers” and “losers,” and using them to show Trump thinks he’s too good for regular Americans.

On the other hand, there’s also good reason for the change. One thing voters don’t know about Trump is that he inherited his money. Only 53 percent of Democrats, and 42 percent of Republicans, could identify Trump’s father as wealthy. That fact can undermine his claim to be a business genius who can produce an economic recovery. Biden’s straightest shot to winning the electoral college runs through upper-Midwest states that have disproportionate numbers of white working class voters.

 

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jonathanchait JoeBiden forgets that realDonaldTrump got elected by the forgotten man...

jonathanchait Biden’s campaign, unlike Trump’s, has the advantage of being based on the truth.

jonathanchait Nothing will help him. He will lose.

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