President Donald Trump is being vastly outspent by Joe Biden in television advertising in the general election battleground states and elsewhere, with the former vice president focusing overwhelmingly on the coronavirus as millions of Americans across the country begin casting early votes.
Trump spent less on ads in 2016, too, and still went on to capture critical states and prevail over Hillary Clinton. But back then he relied heavily on huge rallies and live cable news coverage to get his message out, and he got extensive airtime for his attacks on Clinton. This time around, his rallies have been fewer and smaller because of the pandemic and his own virus infection; the events have gotten less cable coverage; and he has had a hard time making attacks stick on Biden.
This inundation can be dizzying to viewers in swing states. In Phoenix, during the Spanish language broadcast of “Exatlón,” a popular reality TV show, a Biden ad that hails Sen. Kamala Harris’ record with the Latino community and that shows her peacefully marching in the streets is followed by a Trump ad denouncing Biden as “radical,” with scenes of violent clashes from protests. “Exatlón” runs an average of 15 ads from the Trump or Biden campaigns per broadcast.
“The candidates almost always try to match what their opponent is doing because it’s like an arms race,” said Lynn Vavreck, a politics professor at the University of California, Los Angeles. “They understand that allowing them to get ahead has consequences.” In Florida, perhaps no markets offer a greater indication of the two campaigns’ strategies than Miami-Fort Lauderdale, home to Biden’s biggest base of support in the state, and the Tampa-St. Petersburg media market, which includes Pinellas County, a populous area that switched from blue to red in 2016.
“That had extraordinary potency in 2018,” said Roy Temple, a Democratic ad maker, referring to the health care ads and messaging that helped Democrats take back the House two years ago. “If anything, COVID added to the potency of that because you’ve got literally millions of people who now have a new preexisting condition.”
“When you get a candidate in Biden’s position, you no longer are in a situation where you really are trying to knock the other guy down,” said Tad Devine, a Democratic ad strategist who ran the ad campaigns of both John Kerry and Al Gore. “You are in a situation where you must offer fundamental reassurance.”
FakeNews
America, no letting up. Vote Vote Vote
How? he is locked in his basement!
Let's go, Joe!
What a waste.
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