Bidding Farewell to The Standard Hotel After Its 22-Year Run (Guest Column)

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Event and film producer Bryan Rabin, creator of The Standard's celeb-packed Giorgio’s nightclub, remembers the Sunset Strip institution, which shuttered Jan. 22

— was where they all came of age in Hollywood. They spent all their 20s at the pool and then they spent their 30s or 40s at Giorgio's. They grew up with that hotel.

The Standard was the first time that concept was created in L.A. And what André did, which I thought was brilliant, [was similar] to Target rebranding where people realized you could get good fashionable things and home wares for cheap. That was the whole point of The Standard. You could stay in a really well-designed and provocative living art space for not a lot of money. That's the kind of pride they had about that property.

When I came back from retirement and André asked me to do a nightclub at The Standard, I loved that the entrance to the club was not on the street. We never wanted anybody to know there was actually a club there. Because you had to enter into the hotel [to get to the club], you had no right to stand in a line inside the hotel. So if someone was being obnoxious and wouldn’t leave, you could give them an eviction notice. I don't believe in lineups [of people waiting to get in].

when there wasn't a table available for him] or Rufus Wainwright or Sam Smith or Deborah Harry or Denzel Washington or George Clinton of Parliament, they all want to go out and dance, and they could without ever worrying about being bum-rushed by a gossip columnist or some reality TV thing bothering them. One of the greatest things is to watch Jody Watley whack.

 

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This article has too much about Giorgio’s and not enough reference to it’s predecessor “The Purple Lounge.” That’s where the legend was built. Mmm-Hmmm....

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