. The new iteration of tenders is different than the KFC version which was designed to replicate the texture of whole muscle chicken, says a Beyond Meat spokesperson.
But the latest iteration appears to be Beyond Meat's most serious attempt at transforming the fast-food chicken strip backdrop long dominated by chicken tenders at Burger King and the McDonald's McNugget. "This breaded chicken is such a part of American culture. It's part of eating out, it's a part of the menus throughout the restaurant industry. So we wanted to be relevant in the breaded chicken trends that are going on," Brown told Yahoo Finance on a Zoom call.
The offering will not be sold in retail, though that is likely to happen down the line. Beyond's chicken tenders will be sold at 400 restaurant locations across the U.S., most notably Epic Burger and Dog Haus. To be sure, the fast-food industry will probably welcome with open arms what Beyond Meat is selling here as a way to alleviate stress on their supply of traditional chicken.
With many fast-food chains pursuing chicken options during the pandemic, that has pushed up prices of birds more than 50% over the past year. Chicken wing prices have tripled,
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