Promotional materials for Beyoncé ’s new album were projected onto the exteriors of several museums in New York City . However, at least two of these museums claimed they were not informed or authorized the activation.
The Guggenheim Museum included a projection of the phrase 'This isn’t a country album. It’s a Beyoncé album.' The Whitney Museum did not confirm its involvement but welcomed Beyoncé to attend the Biennial. Fans had mixed emotions about the stunt.
Source: Entertainment Trends (entertainmenttrends.net)
Beyoncé Album Promotional Stunt Museums New York City
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