, who is stepping into that role, has accumulated brand marketing experience at Coca-Cola, Coty and, most recently, skincare and haircare manufacturer Sundial Brands. In her new position, Paige will manage and implement brand strategy for the BET and BET Her linear networks as well as streaming service BET+, BET Digital, BET Social, BET Experience and the networks’ live events.
Viacom plans to merge with CBS by the end of 2019. BET has been one of the flagship networks under the Viacom tent, along with MTV, Nickelodeon and others, and its performance has contributed to a recent upswing in advertising revenue. At the same time, it faces a daunting challenge along with the rest of the cable network field in devising a response to the transforming pay-TV universe and falling linear ratings.
Source: News Formal (newsformal.com)
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