Best practices companies can follow for predictive analytics and consumer scoring - Business Insider

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Businesses need to tread carefully with consumer scoring implementations—we outline best practices companies can follow to future-proof their efforts

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AI advances are automating business decisions using consumer scores to predict things like risk and fraud. Concern over fairness means companies need to make scores transparent to consumers. Here are some best practices from our report. Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Connectivity & Tech industry with the Connectivity & Tech Briefing.Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concern over fairness means companies need to make scores transparent to consumers.

Here are some best practices companies can follow to future-proof their efforts and stay out of the headlines: Pam Dixon of the World Privacy Forum posed this hypothetical when speaking to Insider Intelligence: "Pretend that all of your customers learn that you're using this score.

 

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