Best Buy Tests Its Luck

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Best Buy may be testing its luck again this year, and investors seem to have little patience for the retailer this time around. WSJheard explains. WSJWhatsNow

The electronics retailer had a decent holiday quarter, though it was underwhelming compared with expectations. Comparable sales increased 12.6% from a year earlier in the quarter ended Jan. 30, less than the 14.6% jump that analysts polled by Visible Alpha had expected. Net income increased 9.5%, also below expectations. Shares were down sharply Thursday.had been pulled forward

to October as it started holiday sales earlier than usual. Many retailers did this to avoid supply crunches and crowded stores. Still the company had trouble keeping in stock some high-demand products such as gaming consoles, which had an impact on sales.despite expectations that it will face more demand compared with pre-pandemic days.

Best Buy’s decision stems from a belief that a significant part of sales will continue to come from online even after the pandemic has faded. For this fiscal year, Best Buy expects 40% of sales to come from digital channels, roughly the same level as last year. It is accordingly testing out different store models, including ones with reduced square footage for in-store shopping and more dedicated space for fulfilling online orders.

Going forward, Best Buy plans to assess its existing store lease renewals—there are 450 coming up for renewal in the next three years—with more rigorous standards, Chief Executive Officer Corie Barry said on Thursday morning’s earnings call. While online shopping is here to stay, nobody quite knows what consumer behavior will look like post-pandemic. The physical shopping experience clearly does matter for Best Buy’s customers: Last year,when the company reopened its stores after having shut them.

 

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