Benjamin Moore Taps Market’s Mike Cherman for Contractor Appreciation Month

The capsule collection offers 20 sets that include custom work jackets and pants as well as a long-sleeve shirt, T-shirt and beanie, with each set priced at $300. The collection will be available starting Wednesday on the video shopping platform Ntwrk. Cherman designed the pieces with both Benjamin Moore and Market’s logos and included subtle design details like patches and stitching to make each set different.

“[The sets] feature a bunch of different little customizations that are really small details — from little hand stitches and repairs,” he said. “It’s something that pays homage to someone who would wear the pants over a 20-year period — to repair it and keep it working.” The collection falls in line with the proliferation of workwear-inspired pieces in the streetwear market. Cherman explained he thinks workwear has been increasing in popularity because the style is “tried and true.”

“Workwear is something that is truly rugged, but it’s something that the everyday blue-collar person around us wears in their everyday life, versus vanitywear or sportswear,” he said. “Workwear shows that you’re a hard-working person and that you’re probably out there building something. I think people like the idea of representing that with their outfit.”

Source: News Formal (newsformal.com)

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