has optioned the book, which was published last year, and is developing the project for the small screen.
Lorr spent five years “stalking groceries” for the book, embedding with popular stores and big box retailers, he traveled the globe in an attempt to understand what makes the supermarket a modern marvel. What he discovered is an intricate and esoteric system so efficient, most people don’t even realize it is operating on their behalf.
Anchored by the American supermarket – which carries 35,000 to 100,000 products at any given time – Lorr will take viewers on a wild, humorous and sometimes shocking ride. Going far beyond the store walls, he will travel across the country and around the world to the farms, factories, warehouses, food expos and commodity trading floors that define the American diet, learning directly from the industry’s buyers, brokers, entrepreneurs and underworld operators.
Source: News Formal (newsformal.com)