Benefit Is Celebrating 20 Years of Hoola Bronzer With a Sparkly, Limited-Edition Upgrade

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We broke down the history of this makeup staple and introduce its glittery little sister.

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.at least once in their life, I certainly haven't met them yet. I can recall with alarming clarity the very first time Iin the late 2000s and immediately gravitated toward its little purple cardboard box, standing out so clearly from the rest of the plastic compacts in the store.

for my very fair skin tone with varied undertones . I wasn't nearly the first person to have discovered this, of course. As Kate Helfrich, Benefit's senior vice president of global product and service innovation, tellsHoola was originally developed as a solution to an issue customers were having with another one of Benefit's products.

 

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