“It’s kind of viral. People go crazy about it. They try to sit here, and take a photo,” says the designer as we are, in fact, sat on the couch, showcased in its own booth in the middle of the event. “Because of the media, everyone is already familiar with this piece. It’s kind of a destination. I’m happy.”excitedly walks about. “Oh my God, it’s so amazing,” she says as she greets Nuriev and Tyler Billinger, the designer’s partner in Crosby Studios and life.
Hadid graciously says sorry for the interruption multiple times, but the apologies were by no means necessary. What other moment could perfectly exemplify the viral magnetism of the couch, Nuriev’s crossover appeal, and his increasing connection to the fashion world?In case you missed the headlines, the transparent couch is stuffed in damaged or otherwise unsellable dead stock from Balenciaga under Demna Gvasalia. The vinyl, in case you're wondering, was up-cycled as well.
“The interesting part is the shape of the sofa, because it’s one of those recliners that can be found from middle America to middle Russia,” he says. “It’s kind of like the shape is up-cycled, as well. We take the old shape and give it a new life.” Nuriev says he values sustainability in his commercial interior design work, too. “I love to be very thoughtful about what I’m doing, and I never use things if I don’t really have to use the thing.”
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